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What does a Google Ads manager do?
Our job is to create compelling ads and provide continuous improvements. Our experienced ad management experts know how get the most from Google’s advertising products giving you a competitive edge and reduce waste. We collaborate with you to properly target key buyer profiles and create measurable marketing funnels.
What’s the difference between Google Ads and SEO?
While both Google Ads and search engine optimization can get you on the first page of Google, your placement will appear differently. Google Ad placements appear in the top 1-4 placements with an AD indicator. Organic search engine results are listed underneath the ad placements. When you’re running a Google Search Ad, you’re paying to appear in those ad placements for every click whereas organic traffic placements are earned through website authority and content quality. There’s nothing wrong with a mix of these efforts to make sure you capture your audience no matter where they are looking.
Are Google Ads or Facebook Ads better for small businesses?
We often run both Google Ads and social media advertisements simultaneously and measure which one is more effective for each on of our clients. There right answer for everyone and it can depend on the industry, creative, and intent. As a general rule, we find search ads tend to have a higher conversion rate because visitors have expressed immediate interest in a topic where social ads may have a lower cost and be better at creating brand awareness.
What should I budget monthly for Google Ads?
We recommend a minimum of $800 to $1000 monthly on Google Ads to gain enough visibility and data to yield positive results. Average monthly spends range business-to-business but should always be measured against key performance indicators (KPIs) and customer acquisition costs (CAC). This means if you’re spending $1000 or $100,000 on digital advertising you’ll know whether your ads are giving you a positive return on investment.
How much does it cost to advertise on Google?
Advertising on Google Ads can vary industry to industry. These costs are generally put into two mechanism. Pay-Per-Click (PPC) ads are based on how many users click on your advertising and generally average $1 to $4 per click based on our experience. Cost-Per-Mile (CPM) refers to a cost per one-thousand impressions which often has a lower cost than PPC ads overall but doesn’t guarantee any traffic. Your costs will vary and fluctuate because you’re bidding to appear against the other advertisers online.
Can a company appear in search engines without SEO?
Absolutely. Your business probably appears in search engines already when people are searching for your by name and potentially some of your services. Search engine optimization is about taking a strategic approach to maximizing the inbound traffic and identifying key content areas that could be improved for better rankings.
Who needs local SEO?
Optimizing your business for local traffic is a great fit for any business that serves a local market or needs to attract traffic in specific geographic regions. Investing in your local SEO will primarily help you appear more often for local searchers while also improving your overall search visibility for global traffic.
What is SEO and its advantages?
Search engine optimization is the process of improving the way a website or digital property will appear in search engine results. It combines a strategic approach to identifying the terms that users will be searching and aligning the website content to become the preferred result.
Appearing more often in search engines and enhancing the way that your website is displayed will result in an increase of organic traffic and establishing more authority to your brand.
How can small businesses grow their SEO?
Improving your website’s search engine visibility is often broken up into two main categories of tasks. On-page SEO refers to the process of strategically positioning the website with ideal content for specific search terms and technical improvements. Off-page SEO is the process of gaining backlinks, local citations, and other indicators to search engines that your website is a valuable and trustworthy resource.
How can a small business compete with large corporations on search engines?
While large multi-national enterprises do have an inherent advantage due to their size and marketing teams, local businesses can differentials themselves by targeting specific keywords that they may have a unique authority on. Search engines prefer to promote businesses dedicated to specific products or services rather than catch-all directories. This can also be enhanced by leveraging the home-game advantage of using the business location to improve results where customers are looking for local vendors.
What is the difference between local and national SEO?
Local SEO focuses on improving your business visibility in local map pack results and geographically focused keywords. This is especially useful if your business only serves a specific geographic region or radius around your business. It can also be helpful if your selling products nationally/globally but target specific geographic regions.
Is SEO good for small businesses?
Search engine optimization is one of the most important marketing efforts for small businesses. It improves the way your business to appears in search engine results for the terms that your customers are searching for. Unlike advertising, SEO often takes longer to make an impact on visibility but results in a sustainable flow of new traffic with no cost per click(CPC) or cost per thousand impressions (CPM).
What are the different types of content marketing?
Content marketing strategies can be done in written, audio, video, and visual formats. To get a bigger impact, we love to create a mix of content by repurposing ideas into many different formats allowing for better distribution.
Does content marketing really work?
While every businesses success with marketing varies based on their unique circumstances. Content marketing is highly effective at improving your website’s search engine visibility in a long-term and predictable manner. Unlike traditional advertising, you may not see immediate results but a consistent marketing strategy will usually outperform advertising in the long run.
What are the benefits of content marketing?
The primary benefit of content marketing is gaining online visibility and improving the audience’s understanding of your product in service. This will ultimately lead to more educated customers that feel confident when making a purchase decision.
What is content marketing?
Our content marketing approach is based on producing content in written(blog), video, visual format to attract and engage with your community. This strategic marketing approach will improve your businesses online visibility while improving buyer confidence.