Skip to main content Skip to contact information

Digital Advertising Specialist

Ascend above the crosswinds with Helium Google Ads

Our secret behind running a successful Google Ads campaign is simple: create ads for real people, not robots. We combine effective, empathetic, conversion-optimized ad copy with detailed keyword search terms research and finely-tuned geo-targeting to reach your precise audience. The results are a more efficient Google Ad spend, higher conversion rates, and increased revenue.

Marketing team doing keyword research.

Google Ads/Adwords digital strategy that drives customer action and increases sales

Start making more money today with digital marketing specialists who help you grow your business

Our Digital Advertising Process

Discovery

We take the time to learn all about your business needs and brand values to design a uniquely tailored Google Ads strategy aligned with your organizational goals. 

Schedule a Call

Presentation

Our team will review your Google Ads solution in detail, answering all of your questions and setting important goals and milestones for your digital advertising campaign.  

Implementation

We’ll skillfully deploy your marketing campaign and keep you in the loop throughout the campaign to review results using Google Analytics and make adjustments where needed.

Business owner reviewing changes on google ads dashboard.

Google Ads designed for massive results

Paid search ads are all about keeping you visible to your target audience with effective marketing messages. The right strategy will give your digital marketing quick gains and sustainable results, plus better SEO. Let us show you how digital advertising offers better ROI than using traditional marketing channels.

Easy-to-use dashboards with actionable insights

Get unlimited access to real-time results on your digital advertising campaign anytime on one single, easy-to-use interface. We’ll help you track the key performance indicators (KPIs) that matter most to you. Our digital advertising strategy will help you spend more effectively and drive more sales.

Two business professionals cheerful with google adword performance.
Female business owner attending monthly google ad audit/review

Ongoing Google Ad campaign support

Our digital marketing team will schedule regular touchpoints with your team to review your digital marketing campaign results and make recommendations for adjustments to your marketing plan where necessary. Our goal is to answer all of your questions, provide data insights and marketing intelligence, and ensure you completely understand our strategy. 

Paid ads that compliment your digital marketing strategy

Your paid digital advertising campaigns are the perfect addition to your content marketing, social media marketing, search engine marketing, and email marketing campaigns. Showcase feature products and services, web pages, blog posts, and job alerts/recruiting campaigns through targeted digital advertising. Leverage marketing automation tools that drive marketing funnels for a customizable customer journey on predefined pathways. 

Ceo tracks google ad kpi's for previous month.
Photo by Glenn Carstens-Peters

An elevated customer experience that focuses on your business goals

Helium is your partner in driving awareness to your brand through effective, response-driven digital campaigns! Our primary goal is to build your business with Google Ads digital advertising management services, delivered with courtesy, respect, and with your individual needs kept first and foremost. Get more power out of Google Ads with our digital marketing specialists – starting today! 

Prepare for liftoff with a digital advertising and Google Ads management solution

Helium delivers digital advertising strategies that land more sales faster, with less effort and unbeatable results. With our expert marketing team in your corner, your business will fly higher than you ever thought possible. 

Photo by Solen Feyissa

Frequently Asked Questions

What does a Google Ads manager do?

Our job is to create compelling ads and provide continuous improvements. Our experienced ad management experts know how get the most from Google’s advertising products giving you a competitive edge and reduce waste. We collaborate with you to properly target key buyer profiles and create measurable marketing funnels.

Are Google Ads or Facebook Ads better for small businesses?

We often run both Google Ads and social media advertisements simultaneously and measure which one is more effective for each on of our clients. There right answer for everyone and it can depend on the industry, creative, and intent. As a general rule, we find search ads tend to have a higher conversion rate because visitors have expressed immediate interest in a topic where social ads may have a lower cost and be better at creating brand awareness.

How much does it cost to advertise on Google?

Advertising on Google Ads can vary industry to industry. These costs are generally put into two mechanism. Pay-Per-Click (PPC) ads are based on how many users click on your advertising and generally average $1 to $4 per click based on our experience. Cost-Per-Mile (CPM) refers to a cost per one-thousand impressions which often has a lower cost than PPC ads overall but doesn’t guarantee any traffic. Your costs will vary and fluctuate because you’re bidding to appear against the other advertisers online.

What’s the difference between Google Ads and SEO?

While both Google Ads and search engine optimization can get you on the first page of Google, your placement will appear differently. Google Ad placements appear in the top 1-4 placements with an AD indicator. Organic search engine results are listed underneath the ad placements. When you’re running a Google Search Ad, you’re paying to appear in those ad placements for every click whereas organic traffic placements are earned through website authority and content quality. There’s nothing wrong with a mix of these efforts to make sure you capture your audience no matter where they are looking.

What should I budget monthly for Google Ads?

We recommend a minimum of $800 to $1000 monthly on Google Ads to gain enough visibility and data to yield positive results. Average monthly spends range business-to-business but should always be measured against key performance indicators (KPIs) and customer acquisition costs (CAC). This means if you’re spending $1000 or $100,000 on digital advertising you’ll know whether your ads are giving you a positive return on investment.