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Client: Toronto Ribfest

Date: 2018

Project: Delivering Family Entertainment

“I have worked with Michael on a few projects to construct Videos as part of online marketing strategy. Michael is able to engineer the different aspects of video, message, graphics, flow, while mastering the use of language and content that best suits SEO. Many days we would go into a meeting that should last an hour or so, and we ended up spending 4-5 hours working out the details to the most granular level. I implicitly recommend Michael, have him come to your organization and help you become more successful.”

Iosif Ciosa, Management Consultant, Toronto Ribfest

The Challenge

Toronto Ribfest is a fundraiser that attracts over 100,000 attendees annually and raises money for Etobicoke-based charities. They wanted a streamlined way to communicate with their audience and attract more visitors with a focus on entertainment.

The Solution

We produced a new website, promotional video, and email marketing campaign to connect Toronto Ribfest with their audience. The website featured an interactive schedule with each band having their own landing page to promote the event on their own personal channels. We ensured the new content generated a dramatic increase in visitors and overall awareness of the event through our SEO efforts.

Design Elements

Screenshot of the Toronto Ribfest website's homepage

Music Schedule

Toronto Ribfest music schedule.


Toronto Ribfest schedule.