Are you working on your first ever explainer video script? Writing a video script can be daunting, but the key to any successful script is the story. When it comes to telling stories, movie producers and marketers aren’t that different. They’re both trying to tell the...
You may have heard of the marketing mix before. The marketing mix is everything that a company uses to influence its intended audience, such as messaging, graphics, location, etc. Essentially, everything you do to reach and persuade consumers to buy a product or...
The coronavirus pandemic is hurting small businesses all over Canada. Some businesses can rely on online sales but not all companies have an existing eCommerce store. Brick and mortars rely on foot traffic and right now, it’s pretty much non-existent. This guide will...
Do you feel like your website is serving as a really expensive brochure? If so, you’re not alone. At Helium, some of our clients come to us with the same issue and the number one complaint is a lack of leads. Lead generation is a crucial part of remaining in business. Even though it may not seem like it right now, your website is important for generating leads. In this article, we’ll show you how to remedy the problem.
Online video content is more important than ever. Between the numerous platforms available such as Facebook, Instagram, Snapchat, YouTube, and more, video content is growing in popularity. And it’s showing no sign of slowing down. This is partly because people crave authenticity. Today most businesses, entrepreneurs, and politicians, need video marketing to reach and connect with audiences.
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Everyone hopes to use the name they want when creating profiles on social media platforms. But what do you do when your business name or desired handle isn’t available? Read on to learn about some creative social media handle ideas.