Local SEO (Map Pack)
When your customers perform an online search, they’re increasingly adding “near me” to do business within their community. If your small business isn’t optimized to appear in these local searches, you’re missing out on valuable local traffic that could bring long-term business through your door.
Appearing in the map pack is one of the most effective ways to reach a local audience, grow your business, and be the “go-to” source for your product or service within your area without spending a dime on paid ads.
We’ll put your business on the map.
- Any small business with a brick-and-mortar location or physical business address, including:
- Retail stores, shops, and boutiques
- Restaurants, cafes, and coffee shops
- Professional services (such as lawyers, accountants, financial services, and more)
- Personal services (dentists, healthcare professionals, hair salons, and more)
Rank Your Local Listing Higher in Searches Results
Now more than ever, Google focuses on providing the best results for its users. To local searchers, “best” means a location close by. The best way to rank high locally is to ensure your website has the necessary elements Google is looking for. These elements include location-specific keywords, backlinking to local events, and listing you in local directories to increase your visibility in the areas you wish to target. You’ll stand out more clearly in your community and increase your rankings to the customers you want the most.
Why Google Maps Matters
Google helps your local customers find your business quickly with an easy-to-use online map on the results page. There are buttons under the map to get directions to your location, visit your website, or contact you directly by phone. There are also street view pictures of your business above the map and customer reviews below so they can read authentic testimonials from previous customers. All of these features appear prominently on the sidebar, so your customer can’t miss them.
Local Search Engine Optimization Process
We focus on strategies that increase your business’s visibility. Our first step is claiming your Google My Business listing and then building your business profile to increase traffic to your website or send customers straight to your location. Since most local searchers are already on the go, we’ll ensure your profile is fully functional on mobile. We’ll create backlinks, confirm that your NAP (name, address, phone) information is consistent on all directories, and show you strategies to start collecting customer reviews.
Improve the Online Presence Based on Physical Locations
These days, customers are putting more value in supporting local businesses. If your business is only minutes away from their current location, chances are they’ll find you and stop in. Win them over with a great customer experience and they’ll reward you with recommendations to their friends and a glowing review on Google, further building your online authority and elevating your map pack rankings. All of this leads to increased sales simply by concentrating your search strategy on local customers within your community.
Find the Right Search Query with Our Keyword Research
To succeed on Google, you need to use relevant keywords that reflect how your customers find you. Helium uses advanced keyword-generating technology to generate the best keywords and long-tail keyword phrases that help your business rise to the top of the map pack. We continually monitor your rankings and make keyword adjustments where necessary to ensure your website will always be top of mind with your local customers.
Local SEO (Map Pack) Included:
- Kickoff to discuss goals and strategy
- Google My Business optimization
- Local SEO audit
- Audit of existing directory listings
- Listings in popular online directories
- Website review with recommendations
- Monthly reporting