Local SEO (Map Pack)
When your customers perform an online search, they’re increasingly adding “near me” to do business within their community. If your small business isn’t optimized to appear in these local searches, you’re missing out on valuable local traffic that could bring long-term business through your door.
Appearing in the map pack is one of the most effective ways to reach a local audience, grow your business, and be the “go-to” source for your product or service within your area without spending a dime on paid ads.
We’ll put your business on the map.
- Any small business with a brick-and-mortar location or physical business address, including:
- Retail stores, shops, and boutiques
- Restaurants, cafes, and coffee shops
- Professional services (such as lawyers, accountants, financial services, and more)
- Personal services (dentists, healthcare professionals, hair salons, and more)
Rank Your Local Listing Higher in Searches Results
Now more than ever, Google focuses on providing the best results for its users. To local searchers, “best” means a location close by. The best way to rank high locally is to ensure your website has the necessary elements Google is looking for. These elements include location-specific keywords, backlinking to local events, and listing you in local directories to increase your visibility in the areas you wish to target. You’ll stand out more clearly in your community and increase your rankings to the customers you want the most.
Why Google Maps Matters
Google helps your local customers find your business quickly with an easy-to-use online map on the results page. There are buttons under the map to get directions to your location, visit your website, or contact you directly by phone. There are also street view pictures of your business above the map and customer reviews below so they can read authentic testimonials from previous customers. All of these features appear prominently on the sidebar, so your customer can’t miss them.
Local Search Engine Optimization Process
We focus on strategies that increase your business’s visibility. Our first step is claiming your Google My Business listing and then building your business profile to increase traffic to your website or send customers straight to your location. Since most local searchers are already on the go, we’ll ensure your profile is fully functional on mobile. We’ll create backlinks, confirm that your NAP (name, address, phone) information is consistent on all directories, and show you strategies to start collecting customer reviews.
Improve the Online Presence Based on Physical Locations
These days, customers are putting more value in supporting local businesses. If your business is only minutes away from their current location, chances are they’ll find you and stop in. Win them over with a great customer experience and they’ll reward you with recommendations to their friends and a glowing review on Google, further building your online authority and elevating your map pack rankings. All of this leads to increased sales simply by concentrating your search strategy on local customers within your community.
Find the Right Search Query with Our Keyword Research
To succeed on Google, you need to use relevant keywords that reflect how your customers find you. Helium uses advanced keyword-generating technology to generate the best keywords and long-tail keyword phrases that help your business rise to the top of the map pack. We continually monitor your rankings and make keyword adjustments where necessary to ensure your website will always be top of mind with your local customers.
Local SEO (Map Pack) Package
- Kickoff to discuss goals and strategy
- Google My Business optimization
- Local SEO audit
- Audit of existing directory listings
- Listings in popular online directories
- Website review with recommendations
- Monthly reporting
$438.00 / month
Frequently Asked Questions
What’s the difference between Google Ads and SEO?
While both Google Ads and search engine optimization can get you on the first page of Google, your placement will appear differently. Google Ad placements appear in the top 1-4 placements with an AD indicator. Organic search engine results are listed underneath the ad placements. When you’re running a Google Search Ad, you’re paying to appear in those ad placements for every click whereas organic traffic placements are earned through website authority and content quality. There’s nothing wrong with a mix of these efforts to make sure you capture your audience no matter where they are looking.
Can a company appear in search engines without SEO?
Absolutely. Your business probably appears in search engines already when people are searching for your by name and potentially some of your services. Search engine optimization is about taking a strategic approach to maximizing the inbound traffic and identifying key content areas that could be improved for better rankings.
Who needs local SEO?
Optimizing your business for local traffic is a great fit for any business that serves a local market or needs to attract traffic in specific geographic regions. Investing in your local SEO will primarily help you appear more often for local searchers while also improving your overall search visibility for global traffic.
What is SEO and its advantages?
Search engine optimization is the process of improving the way a website or digital property will appear in search engine results. It combines a strategic approach to identifying the terms that users will be searching and aligning the website content to become the preferred result.
Appearing more often in search engines and enhancing the way that your website is displayed will result in an increase of organic traffic and establishing more authority to your brand.
How can small businesses grow their SEO?
Improving your website’s search engine visibility is often broken up into two main categories of tasks. On-page SEO refers to the process of strategically positioning the website with ideal content for specific search terms and technical improvements. Off-page SEO is the process of gaining backlinks, local citations, and other indicators to search engines that your website is a valuable and trustworthy resource.
How can a small business compete with large corporations on search engines?
While large multi-national enterprises do have an inherent advantage due to their size and marketing teams, local businesses can differentials themselves by targeting specific keywords that they may have a unique authority on. Search engines prefer to promote businesses dedicated to specific products or services rather than catch-all directories. This can also be enhanced by leveraging the home-game advantage of using the business location to improve results where customers are looking for local vendors.
Is SEO good for small businesses?
Search engine optimization is one of the most important marketing efforts for small businesses. It improves the way your business to appears in search engine results for the terms that your customers are searching for. Unlike advertising, SEO often takes longer to make an impact on visibility but results in a sustainable flow of new traffic with no cost per click(CPC) or cost per thousand impressions (CPM).