When you’re running an e-commerce store, your competitors aren’t just down the road – they’re all over the world. SEO is crucial to helping your store rise on Google and push more traffic to your products and services. Helium can help lift your web traffic in a short period to increase sales and keep your e-commerce store highly visible on the Google search results page, 24 hours per day – no matter where your customers live.
- Online shops
- Online B2B services
- SaaS services
- Learning management systems
- Mobile apps
SEO Strategy Specifically Designed for Online Stores
Online stores have unique SEO requirements, such as optimizing heading and title tags, alt text, images, URL, and more. These essentials help keep your eCommerce store relevant to the Google search algorithm and build trust with your customers. Our solutions focus on fulfilling these requirements, as well as keyword research, backlinking, site security, and other SEO tactics that will keep your e-store brimming with shoppers.
Marketing Strategy for More Traffic and Higher Conversion Rates
Enhance eCommerce success with content and social media strategies that encourage more shoppers to visit your online store. More visits and more time spent on your website improves your search rankings. If you have one or more brick-and-mortar locations, we can incorporate local SEO to inform customers within your community of their buying options.
Product Page Optimization
We boost each product and service page with enhanced SEO strategies that get your e-commerce store noticed. We take care of everything from image optimization and keyword-rich product descriptions to garnering customer reviews and building external links, and much more. When customers search for a particular product, our goal is to get the product’s image, price, and link from your e-store at the top of the results page.
Trusted eCommerce SEO Experts
Our track record of search success makes us the perfect partner to help elevate your eCommerce website’s search rankings. We help businesses across North America build relationships and increase revenue with SEO strategies that keep their products and services highly visible to their customers. With the Helium team, your business will always be on an upward trajectory.
SEO Strategies for Long Term Benefits
With more retail and service businesses moving online than ever before, staying visible has become more of a challenge. Keeping the top spots on Google requires having rich, dynamic content that employs relevant, organic keywords in a context-correct manner. That’s why we play a long game that ranks your eCommerce website as high as possible, with enhancements and tactics to help keep you there. Helium SEO solutions are built for long-term search performance.
eCommerce SEO Package
- Kickoff to discuss goals and strategy
- Detailed, easy-to-read website audit
- Competitor insights report
- Keyword research
- Implementation of technical SEO improvements
- Access to our SEO ranking dashboard
- Google analytics optimization
- Ongoing link building
- eCommerce catalog optimization
- Monthly reporting
$2,388.00 / month
Frequently Asked Questions
What’s the difference between Google Ads and SEO?
While both Google Ads and search engine optimization can get you on the first page of Google, your placement will appear differently. Google Ad placements appear in the top 1-4 placements with an AD indicator. Organic search engine results are listed underneath the ad placements. When you’re running a Google Search Ad, you’re paying to appear in those ad placements for every click whereas organic traffic placements are earned through website authority and content quality. There’s nothing wrong with a mix of these efforts to make sure you capture your audience no matter where they are looking.
Can a company appear in search engines without SEO?
Absolutely. Your business probably appears in search engines already when people are searching for your by name and potentially some of your services. Search engine optimization is about taking a strategic approach to maximizing the inbound traffic and identifying key content areas that could be improved for better rankings.
Who needs local SEO?
Optimizing your business for local traffic is a great fit for any business that serves a local market or needs to attract traffic in specific geographic regions. Investing in your local SEO will primarily help you appear more often for local searchers while also improving your overall search visibility for global traffic.
What is SEO and its advantages?
Search engine optimization is the process of improving the way a website or digital property will appear in search engine results. It combines a strategic approach to identifying the terms that users will be searching and aligning the website content to become the preferred result.
Appearing more often in search engines and enhancing the way that your website is displayed will result in an increase of organic traffic and establishing more authority to your brand.
How can small businesses grow their SEO?
Improving your website’s search engine visibility is often broken up into two main categories of tasks. On-page SEO refers to the process of strategically positioning the website with ideal content for specific search terms and technical improvements. Off-page SEO is the process of gaining backlinks, local citations, and other indicators to search engines that your website is a valuable and trustworthy resource.
How can a small business compete with large corporations on search engines?
While large multi-national enterprises do have an inherent advantage due to their size and marketing teams, local businesses can differentials themselves by targeting specific keywords that they may have a unique authority on. Search engines prefer to promote businesses dedicated to specific products or services rather than catch-all directories. This can also be enhanced by leveraging the home-game advantage of using the business location to improve results where customers are looking for local vendors.
Is SEO good for small businesses?
Search engine optimization is one of the most important marketing efforts for small businesses. It improves the way your business to appears in search engine results for the terms that your customers are searching for. Unlike advertising, SEO often takes longer to make an impact on visibility but results in a sustainable flow of new traffic with no cost per click(CPC) or cost per thousand impressions (CPM).