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You’re likely losing money if you’re not using eCommerce personalization. Sufficiently customizing the customer experience can elevate revenues and improve brand loyalty. Without personalization, there isn’t much to differentiate eCommerce brands. Customers can switch...
Picking the right domain name for your business is a crucial step. If you choose the wrong one, that decision can impact the overall success of the brand. In this article, you’ll discover how to find available domain names and what to do if the domain you want isn’t...
Something that often comes to the minds of business owners and executives is website cost. However, the answer to the question, ‘how much does a website cost?” isn’t simple. Many factors will influence the cost of a website design, such as your budget, objectives, and...
Knowing how to generate leads through social media is crucial for any business. However, while most brands know how to use social media platforms for brand awareness and engagement, few can generate leads effectively. And without consistent lead generation, revenue...
Having a website and social media presence is essential in the digital age. However, business owners and executives often debate between focusing on either one of the two – social media vs website. If you’re pondering what is best for your company, this article will...
What do you do when your perfect Instagram or Twitter handle is taken? Here are some creative social media handle ideas.
You may have heard of the marketing mix before. The marketing mix is everything that a company uses to influence its intended audience, such as messaging, graphics, location, etc. Essentially, everything you do to reach and persuade consumers to buy a product or...
Are you working on your first ever explainer video script? Writing a video script can be daunting, but the key to any successful script is the story. When it comes to telling stories, movie producers and marketers aren’t that different. They’re both trying to tell the...
The coronavirus pandemic is hurting small businesses all over Canada. This guide will show you how to set up a curbside pickup for your business.
Do you feel like your website is serving as a really expensive brochure? If so, you’re not alone. At Helium, some of our clients come to us with the same issue and the number one complaint is a lack of leads. Lead generation is a crucial part of remaining in business....