Brand Assets & Guidelines

Thanks for your interest in Helium. We have a few guidelines for using our brand resources. Please take a moment to familiarize yourself with them.

Our name

“Helium” is one word, spelt with a big H. It can be used to describe our company or one of the products we provide (e.g., Helium Video, Helium Web, and Helium Social).

Our digital footprint

Aside from our website, we are also on a couple different social media platforms.

Our logo

We always pair our company name with the zeplin play mark. We use the white version when the logo is used on dark backgrounds.

Download the logo in PNG and EPS formats.

Extra graphics

We have a collection of additional assets that we use including the logo mark, our play button, and the zeplin extracted.

Download the graphics in PNG and EPS formats.

Our colours

We use red as our primary colour. Our secondary colours are light grey and almost black.

Colour: Red
Hex: #DD0000
RGB: 221, 0, 0

Colour: Light Grey
RGB: 239, 239, 239

Colour: Mid Grey
Hex: #767676
RGB: 118, 118, 118

Colour: Almost Black
Hex: #2B2B2B
RGB: 43, 43, 43

Our Fonts

We use two primary fonts that are compatible with Google Fonts. 

Headings: Poppins Link


Body: Open Sans Link


Accent: Cutive Mono Link


Accent: Caveat Link


Our guidelines

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please do

  • Provide plenty of space around the Helium Video logo and zeplin mark.
  • Link back to whenever possible.
  • Get in touch if you have any questions through our contact us page.

Please don’t

  • Alter these files in any way.
  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by Helium of your own product, service, or business.
  • Use these graphics as part of your own product, business, or service’s name.
  • Combine these graphics with any other graphics without written consent from Helium.